Week 2- Social Media Privacy/ Excel

            For my company either Rate Your landlord or the services trading program, having a social media presence would be very critical and crucial for the success of my business. It is very rare that you are not able to find a company or individual without a social media presence especially on Facebook. Companies use this venue as a place to attract new clients and also to retain the clients that they currently have. For this reason, having a positive social media brand reputation is something that I would ensure with my newly established company. I would hire a couple of employees or use interns to develop a social media team.
            Aside from my company's social media brand, my own social media presence as CEO is just as important. Similar to how Professor Rubin is very cautious and purposeful with his social media presence being CEO of Sidearm Sports, I will also take the same measures. I would need to be  conscience about the brand that I am presenting to current and prospective clients through the social media medium. One way to protect myself, is to constantly evaluate my privacy settings. As Facebook privacy settings are constantly changing, it would be my responsibility to update and maintain the desired protection for my FB profile. This allows me to have control over tagging photos and friends and wall posts which are what viewers can see and past judgement.
            To ensure that my FB privacy settings are accurate, I would do weekly checks where I would ask one of my staff members to evaluate my FB presence to see how much information they can retrieve from FB and also what control they have on my profile. I would also conduct weekly Google searches to see what information is out there on the web for anyone to see. I would also work alongside with my IT department to ensure that any information that should be secure is in a safely protected environment away from hackers.
             For accurate file keeping, I would store information in Excel databases or other similar programs. I would use the conditional formatting for documents where I would want to quickly recieve data with visual organization. I would also create visual presentations of data with charts, tables, and graphs.   Excel is also great for saving time by using quick functions such as Sum and Average to analyze large sums of data.